Response to "The Fall of Print News"

I agree with Sam Ellingson in The Fall of Print News when he says, "Journalists need to offer something to a reader that they cannot get easier online."

Maybe not easier, as the internet is one of the easiest, laziest inventions of all time. But newspapers definitely need to offer something that their online counterparts are incapable of offering. 

But what?

Crossword puzzles? Although not as fun, they can still be done online.

Comics? Horoscopes? Reviews? Obviously, these are all quite prevelant online.

I believe newspapers need to start offering something new, something in addition to just the newspaper itself. If they want people to continue paying for their news, they have to make a change.

Perhaps include tickets, discounts, freebies along with the newspaper. Something that can be in the hand of the reader. Something the internet cannot physically give to their reader.

Change is inevitable, and unless the newspaper companies realize this they will have a very hard time surviving.